Privacy policy

Last updated: 16 October 2026

1. Introduction

Welcome to Alamgo. We value your privacy and are committed to protecting your personal information when you visit our website, browse our products, place an order, or contact our customer service team.

This Privacy Policy explains how Alamgo collects, uses, stores, and shares your personal information when you visit alamgo.co.uk (the “Website”), purchase products from us, or otherwise interact with our services.

Our store offers products for the home and garden, including garden storage sheds, barbecues, kitchen appliances, and other practical household products.

By using our Website, you acknowledge that you have had the opportunity to read this Privacy Policy. Where consent is legally required for a particular use of your information, we will request it separately.

2. Who We Are

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the organisation responsible for your personal information is:

Business name: Alamgo
Website: https://alamgo.co.uk
Email: info@alamgo.co.uk
Phone: +44 (770) 775 34 14
Address: 20 Fox Cres, Oxford, OX1 4UX, United Kingdom

In this policy, “Alamgo”, “we”, “us”, and “our” refer to our business.

3. Personal Information We Collect

The information we collect depends on how you interact with our Website and services.

A. Information You Provide Directly

When you place an order, create an account, contact us, or complete a form, we may collect:

  • Full name.

  • Billing and delivery addresses.

  • Email address.

  • Telephone number.

  • Order details and purchase history.

  • Products purchased, returned, or exchanged.

  • Information you provide when contacting customer support.

  • Any other information you voluntarily submit to us.

Please avoid sending unnecessary sensitive personal information through our contact channels.

B. Payment Information

When you make a purchase, your payment is processed through the payment methods available at checkout.

We may receive information relating to your payment status, transaction reference, payment method, billing details, and refund status.

Your full payment card details are generally processed by the relevant payment provider rather than stored directly by Alamgo. The handling of payment information is also subject to the privacy policy of the payment provider you use.

C. Technical and Usage Information

When you browse our Website, certain information may be collected automatically, including:

  • IP address.

  • Browser type and version.

  • Device type and operating system.

  • Language and general location information inferred from technical data.

  • Pages viewed and products browsed.

  • Referring websites and links.

  • Time spent on pages and interactions with the Website.

  • Cookie identifiers and similar online tracking information, where permitted.

We use this information to operate our Website, understand how visitors use it, improve functionality, and help protect our services against fraud and misuse.

D. Information from Third Parties

We may receive relevant information from service providers involved in operating our business, such as payment processors, shipping partners, fraud-prevention services, analytics providers, and ecommerce platforms.

This information may include delivery updates, payment confirmations, transaction details, and information necessary to fulfil orders or resolve customer enquiries.

4. How We Use Your Personal Information

We use personal information only where we have an appropriate legal basis and a legitimate business purpose.

Depending on the circumstances, we may use your information to:

Process and fulfil orders

  • Confirm and manage purchases.

  • Process payments and refunds.

  • Arrange delivery and provide order updates.

  • Handle returns, exchanges, and replacements.

Provide customer support

  • Respond to questions and complaints.

  • Investigate missing, damaged, defective, or incorrect products.

  • Communicate about existing orders and service requests.

Operate and improve our Website

  • Maintain Website functionality.

  • Understand browsing and purchasing patterns.

  • Improve product information and the shopping experience.

  • Identify technical errors and performance issues.

Protect our business and customers

  • Detect and investigate suspected fraud.

  • Prevent unauthorised transactions and misuse.

  • Protect our Website and systems.

  • Establish, exercise, or defend legal claims.

Send marketing communications

  • Send promotional emails or other marketing messages where legally permitted.

  • Inform customers about relevant products, offers, or updates.

  • Measure the effectiveness of marketing campaigns where permitted.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the message or by contacting us.

Meet legal obligations

  • Maintain appropriate business and financial records.

  • Respond to lawful requests from authorities.

  • Comply with applicable tax, accounting, and consumer protection requirements.

5. Legal Bases for Processing

Under applicable data protection law, we rely on one or more of the following legal bases, depending on the purpose for which information is used.

Contractual necessity: To process your purchase, arrange delivery, manage returns, and provide services you request.

Legal obligations: To comply with applicable accounting, tax, regulatory, and other legal requirements.

Legitimate interests: To operate and improve our business, secure our Website, prevent fraud, manage customer relationships, and defend legal claims, where those interests are not overridden by your rights and interests.

Consent: Where required, including for certain non-essential cookies, tracking technologies, or electronic marketing activities.

Vital interests or other lawful grounds: Where applicable in exceptional circumstances permitted by law.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

6. How We Share Your Personal Information

We do not disclose personal information indiscriminately. We share it only where reasonably necessary for the purposes described in this policy, where you have consented, or where disclosure is otherwise legally permitted or required.

Depending on the services used by our store, recipients may include:

Ecommerce platform providers

We use Shopify to operate our online store. Shopify and its relevant service providers may process personal information to provide ecommerce hosting, checkout, order management, security, and related services.

Payment processors

Payment service providers process transactions, verify payments, help prevent fraud, and manage refunds.

Shipping and fulfilment partners

Delivery companies, fulfilment providers, and relevant suppliers may receive the information necessary to prepare, dispatch, and deliver your order.

Technology and analytics providers

Website hosting, security, performance monitoring, analytics, and technical support providers may process relevant information to help maintain and improve our services.

Marketing providers

Where used and legally permitted, email marketing and advertising partners may process information needed to deliver or measure communications and advertising.

Professional advisers and public authorities

We may disclose information to accountants, legal advisers, regulators, law enforcement agencies, or other authorities where necessary and legally justified.

Our service providers are expected to handle personal information appropriately and in accordance with their applicable contractual and legal obligations.

We do not sell your personal information in exchange for money. Where applicable law treats certain advertising-related disclosures as “sharing” or targeted advertising, we will honour the rights and choices available to you.

7. Shopify and Third-Party Services

Our online store is powered by Shopify. Your personal information may be processed through Shopify's systems and those of relevant third-party service providers to enable shopping, payment processing, checkout, order fulfilment, and other store functions.

These providers may process information in accordance with their own privacy policies and contractual arrangements with us.

Our Website may also contain links to third-party websites, payment services, or other online services. We are not responsible for the privacy practices of websites that we do not control.

We encourage you to review the relevant third party's privacy policy before providing personal information directly to that provider.

8. Cookies and Similar Technologies

Our Website may use cookies, pixels, tags, and similar technologies to operate correctly, remember preferences, understand Website usage, and support advertising where applicable.

Cookies may be used for the following purposes:

Essential cookies: Help the Website function, maintain shopping sessions, support checkout, and provide security.

Preference cookies: Remember certain choices or settings to improve your browsing experience.

Analytics cookies: Help us understand how visitors use our Website and identify opportunities to improve it.

Advertising cookies: Where used and permitted, help measure advertising performance and deliver or personalise advertising.

We will request consent before placing or using non-essential cookies where required by law. You can manage available cookie choices through our cookie preference tools, where provided, and through your browser settings.

Disabling certain cookies may affect the functionality of some parts of our Website.

For additional information about cookies used by Shopify, please consult Shopify's relevant privacy and cookie information.

9. Marketing Communications

We may send promotional communications about products, offers, and updates where we are legally permitted to do so.

Where consent is required, we will obtain it before sending marketing communications. In circumstances where applicable law permits marketing to existing customers without separate consent, we will comply with the relevant conditions and provide a clear opportunity to opt out.

You can stop receiving promotional emails by:

Even if you opt out of marketing, we may still send essential service communications relating to your purchases, deliveries, refunds, security, or other transactional matters.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including legal, accounting, tax, dispute-resolution, and security requirements.

Retention periods vary depending on the type of information and the reason for processing.

For example:

  • Order and transaction records: Retained as necessary to manage purchases, refunds, disputes, and applicable legal or accounting obligations.

  • Customer service correspondence: Retained for as long as necessary to resolve enquiries and maintain appropriate business records.

  • Marketing information: Retained until you unsubscribe or the information is no longer needed, subject to any necessary suppression records.

  • Technical and cookie information: Retained according to the relevant technology, purpose, and applicable settings or consent choices.

When information is no longer required, we will take reasonable steps to delete it or anonymise it, subject to applicable legal obligations and legitimate recordkeeping needs.

11. International Data Transfers

Some of our service providers, including ecommerce, payment, analytics, or technical service providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place where necessary.

Depending on the circumstances, these safeguards may include an applicable adequacy regulation or decision, an approved international data transfer agreement, or another lawful transfer mechanism.

You may contact us for further information about relevant safeguards where applicable.

12. How We Protect Your Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include access controls, the use of reputable service providers, appropriate account security, and security features provided by our ecommerce platform and payment processors.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information entrusted to us.

If a personal data breach occurs, we will respond in accordance with applicable legal requirements.

13. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

Access: Request a copy of the personal information we hold about you.

Rectification: Ask us to correct inaccurate or incomplete information.

Erasure: Request deletion of your personal information where the legal conditions for erasure are met.

Restriction: Ask us to restrict certain processing in circumstances permitted by law.

Data portability: Request certain information in a structured, commonly used, machine-readable format where the right applies.

Object: Object to processing based on legitimate interests in circumstances permitted by law.

Withdraw consent: Withdraw consent where processing is based on consent.

Marketing opt-out: Object to or opt out of direct marketing at any time.

These rights are subject to applicable legal conditions and exceptions. For example, we may need to retain certain transaction records to comply with legal obligations even if you request deletion.

To exercise your rights, contact us at info@alamgo.co.uk. We may need to verify your identity before fulfilling your request.

We will respond within the timeframe required by applicable law.

14. Complaints and the Information Commissioner's Office

If you have concerns about how we handle your personal information, please contact us first at info@alamgo.co.uk so we can review and address your concerns.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: https://ico.org.uk/
Telephone: 0303 123 1113

You may contact the ICO if you believe your personal information has been handled unlawfully or your data protection rights have not been respected.

15. Children's Privacy

Our Website is intended for a general shopping audience and is not designed to knowingly collect personal information directly from children who are not legally able to provide it.

If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us. We will review the matter and take appropriate action in accordance with applicable law.

16. Automated Processing and Fraud Prevention

Payment processors and fraud-prevention service providers may use automated systems to assess transactions, identify suspicious activity, and help protect customers and businesses.

Such systems may process transaction, device, technical, or payment-related information.

Where applicable data protection law grants you rights relating to decisions made solely through automated processing that produce legal or similarly significant effects, we will respect those rights and provide relevant information as required.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Website functionality, service providers, legal requirements, or data protection practices.

The latest version will be published on this page with an updated “Last updated” date.

Where required by law, we will notify affected individuals of material changes or obtain consent for new processing activities where necessary.

We encourage you to review this policy periodically.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise your data protection rights, or need further information about how your personal information is handled, please contact us.

Alamgo

Website: https://alamgo.co.uk
Email: info@alamgo.co.uk
Phone: +44 (770) 775 34 14
Address: 20 Fox Cres, Oxford, OX1 4UX, United Kingdom

We are committed to treating your personal information responsibly and to providing clear information about how it is used.